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Relationship Sales 101: The Bare Bones of Selling Certificate Program and Field Manual

Selling healthcare services? Do your relationships with your customers drive referrals? Elevate your sales performance with Relationship Sales 101: The Bare Bones of Selling Certificate Program & Downloadable Field Manual!

Are you ready to transform your approach to sales or that of your teams? Do you need to develop relationships with prospective or existing customers in the healthcare or health insurance market to drive sales for your company? Whether you’re a novice just considering a general career in sales, a seasoned professional selling healthcare services looking to break through a plateau, or a manager trying to lift your sales team to new levels of performance, the Relationship Sales 101: The Bare Bones of Selling certificate program is designed to elevate your selling skills, enable you to develop meaningful relationships that lead to sales, and set you apart from the competition. 

A man in a suit holding a briefcase looks at a large white arrow that curves upwards, symbolizing growth or progress. The image promotes a certificate program titled "Relationship Sales 101: The Bare Bones of Selling."

This Certificate Program is appropriate for:

  • Sales Professionals
  • Early-Career Salespeople
  • Experienced Salespeople
  • Sales Managers
  • Sales Teams
  • And more!

Why Choose Relationship Sales 101: The Bare Bones of Selling?

Herbert Van Patten II, author and content expert, has over 30 years of sales experience in the healthcare and managed care industries, innately understanding the complexities of operating in these sectors. Many sales systems overcomplicate the process, especially in healthcare sales, leaving you confused and without applicable skills. Thus, Relationship Sales 101: The Bare Bones of Selling focuses on clear, effective sales fundamentals that make sense and consistently produce real, measurable results. This certificate program and downloadable field manual simplify the sales process and equip you with straightforward techniques, empowering you to succeed without the unnecessary complexities often found in other sales training.  

Program Highlights and Objectives

By the end of this program, you’ll be able to:

Establish a New Mindset:

Understand your buyers and why they are (or aren’t) motivated to buy.

Reinforce Foundational Principles:

Equip yourself with essential sales principles to handle any scenario.

Expand Your Skills:

Go beyond charm to master skills and techniques that drive results.

Apply Practical Skills

This program is designed with practicality in mind, applying what you learn directly to your day-to-day sales efforts, including scenarios and learning interactions to practice your skills.

Leverage Resources

You’ll have access to our downloadable and printable comprehensive field manual-a reference and practical guide to supplement your sales efforts or help you train others.

Who Should Enroll?

Aspiring Sales Professionals in healthcare or other complex market segments where relationships drive referrals and revenue

If you’re thinking about a career in healthcare sales, or just sales in general, and need a strong foundation, Relationship Sales 101: The Bare Bones of Selling is the perfect start. This program is appropriate for any salesperson wanting to gain competency in relationship sales and sales fundamentals.

Early-Career Salespeople

If you’ve been selling but find yourself struggling from a lack of formal training and are expected to deliver results, Relationship Sales 101: The Bare Bones of Selling provides the structure and support you need.

Experienced Sales Professionals

If your current methods are no longer bringing the same results and making you feel stuck, Relationship Sales 101: The Bare Bones of Selling can offer new perspectives and techniques to rejuvenate your sales approach.

Sales Managers

If you’ve realized your sales team needs more from you than you can currently offer, Relationship Sales 101: The Bare Bones of Selling can provide you with foundational knowledge to help you become a more effective coach.

Sales Teams

Can your sales team use additional training and support, or maybe just a refresher? Inquire about Professional Partnership opportunities!

Join countless professionals in healthcare and other service industries who have found success with our straightforward approach. Enroll in the Relationship Sales 101: The Bare Bones of Selling Certificate Program & Field Manual today to transform your sales career!

FAQs

Either. This program provides a perfect entry level foundation for someone new to relationship sales but can also serve as a good refresher and reinforcement of core sales principles to a salesperson with experience or a sales manager looking for a succinct manual or guide to training other salespeople on their team.
No. While the author of this course has over 30 years of experience working in sales, primarily in healthcare, managed care, and workers’ comp, and thus has an intricate understanding of the relationship nuances necessary to drive referrals and revenue in these markets, the principles of this training are considered fundamental and form the basis and foundation needed to succeed in any industry where relationships with customers are what drive progress and ultimate success.

Absolutely. Any employer, especially ones in the complex healthcare space, are looking for candidates that have a passion for selling and customer service, that take initiative, and that show a commitment to professional growth and learning. By achieving a Certificate in Relationship Sales 101: The Bare Bones of Selling, you demonstrate commitment and expertise in the fundamental principles and practices essential for relationship selling.

Reach out to CareerSmart® Learning to learn more about Professional Partnerships or fill out the form below to Ask our Expert!
Herbert Van Patten II's professional headshot wearing a suit jacket, white collared shirt, and in front of a gray gradient background.

Herbert A. Van Patten II

Senior Vice President & Chief Sales Officer

Ask the Expert

Herbert is an award-winning sales professional whose adventure in selling began in 1991 in a high-pressure “boiler room,” selling gas station coupon books for discounted auto services—a gig that lasted less than an hour! Over the years, he’s sharpened his skills in sales and sales management by coaching rockstar teams in the pharmaceutical and insurance industries. He’s shown a knack for teaching sales pros how to drive revenue and build strong client relationships with impressive consistency.

Herbert sets the bar high and leads his teams to success with a mix of enthusiasm and a solutions-oriented mindset. His sales philosophy revolves around his formula for sales success: ensuring every client interaction and sales strategy is focused on helping customers hit their goals and achieve their success.

Academically, Herbert earned an English Degree from California State University, Fullerton, and an MBA from Chapman University. This solid educational foundation, combined with his vast experience, has made him an expert in organizational development, negotiation, crisis management, and public speaking.

Outside the office, Herbert loves spending quality time with his family and exploring new places with “The Lovely Mrs. Van Patten.” He’s also a fan of staying fit, fly fishing, and dabbling in world history. Inspired by the philosophy of Stoicism, Herbert brings a balanced and thoughtful approach to both his personal and professional life, always with a touch of humor and a smile.

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